The grocery bag concept was created in Toronto with the goal of bringing forth sustainability in a creative and humorous way. At its core the bags are designed for community; as a conversation starter, ice breaker or even a passing compliment - using iconic and nostalgic images that people can connect with or relate to.

Early 2019 when the first run of grocery bags were released they were hand delivered "dealer" style. And, over the years the bags have expanded from its Toronto origins into a global community; collaborating with creative directors, writers, global brands, artists and entrepreneurs who have contributed to our shaping and evolution.